In 2013, I decided to measure how effective translation can be and what the direct impacts are of the translation quality on sales and profit. I took two short samples of existing texts translated into Polish. One of them was about a popular electronic gadget and the other one was taken from a travel website. I took the original texts in English and provided alternative content corresponding to them in Polish. Then I hired a market research company to ask 1,000 potential buyers which texts worked better.
Take a look at the results – translation quality matters!
Have you ever experienced any situations in which you felt bad translation or interpreting let you down?