Online business and marketing in Poland

Insider knowledge of the details that make the difference

A 10-step guide to online marketing in Poland

Growing your Polish business like a boss! 5 areas you can’t miss.

On Friday the 28th of February, Polish Professionals Business Group held yet another networking meeting in its series of Friday networking for Polish business owners. Held strategically in the Polish Cultural Centre POSK near Hammersmith, the event attracted a healthy group of business owners and entrepreneurs from a variety of industries. Apart from exchanging contacts, [...]

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LSE SU Polish Economic Forum 2015

This Saturday the Polish Business Society student union at the London School of Economics is holding its yearly Polish Economic Forum. Sadly, I won’t be able to make it this year, but the line-up is even more impressive than in the previous editions. Polish Economic Forum (PEF) is a central initiative of the LSE SU [...]

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Polish businesses in the UK! Do you want to find more English-speaking clients?

In part 2 of this series, I’m looking at Polish businesses in the UK that are interested in finding more English-speaking clients. Increasingly, more and more Polish businesses in the UK are interested in reaching out and finding clients not only among Polish nationals, but also across other migrant communities, who often communicate speaking English. [...]

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Do you run a Polish business in the UK? Here’s 7 tips on how to find clients online…

With more and more entrepreneurs starting a Polish business in the UK, this can only be a sign of growth, development and opportunities. Since joining the EU, Poland has been enjoying a steady growth, which is now reflected in Polish businesses all over Europe popping up. The UK is the prime location, with nearly 22,000 [...]

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Polish Business Link: linking Polish businesses in the UK

As of the 15th of February 2015, I’m a member of Polish Business Link, the first British business network for Polish and British entrepreneurs to help boost businesses in the UK and encourage new British-Polish business ventures. I’m very excited to be joining PB Link. You can learn more about this dynamic organisation from this [...]

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5 mistakes in content marketing in Poland

Content marketing in Poland may seem to be a black box for you now. You’re entering a new market, you’re reaching out to a new audience. Even the best content marking specialists may struggle when comes to international strategies. Below you’ll find a summary of elements of good content marketing in Poland and mistakes to [...]

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Polish startup scene – why Poland in the first place?!

Polish startup scene, without a doubt, has been attracting more and more attention both from the media and investors. Personally, as a Pole who left the country years ago in a totally different climate, I can only be amazed at how much the economy has changed. One of the main reasons why I moved out, [...]

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Are you offering Polish legal services? Here’s how to get more clients in the UK…

Polish legal services in the UK have, without a doubt, been booming in the past few years. Since Polish is the second language spoken in the United Kingdom, Polish legal services clients are an important group to attract and target. Is your law firm making the most of the tools available online to attract Polish [...]

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Social media in Poland: what’s the same, what’s different, what’s a waste of time?

Social media in Poland are increasingly popular, especially since local platforms such as Nasza Klasa (Polish Facebook) or Blip (Polish Twitter) are slowly losing members. However, there are many significant differences between how social media are used in Western Europe and how you may want to use these social media in Poland. Let’s look at [...]

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Nobody is visiting your translated website? Here’s how to change it with content!

Getting a professionally translated website is a major investment for any company. Following a thorough selection process, you entrust your website to a carefully selected provider, you answer their questions to get the best result, then your IT specialists set a translated website up and… Nothing happens. Nobody is visiting your translated website, you have [...]

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E-commerce in Poland: business perspective

When comes to e-commerce in Poland, for the majority of businesses the Internet remains a medium of communication, though the importance of online shopping for business has seen some developments. Business owners remain strongly convinced that buying online in Poland for business is just a matter of time. E-commerce in Poland: survey results According to [...]

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You have your press release in Polish, but where to publish it?

Many of my clients ask me to work on their materials and prepare a press release in Polish. Of course, with well-researched keywords and attention to terminology, they’re still getting a very powerful PR tool. However, getting a high-quality press release in Polish is just the first steps. Where to publish a press release in [...]

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What, how and why do the Polish buy online?

The impact of the Internet on the Polish economy has, without a doubt, been one of the major forces shaping the current trends including what the Polish buy online. In the recent years, the Polish have been spending more and more time online, and have grown increasingly interested in online shopping. I’ve had a look [...]

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Testing Google Translate app with Financial Times

Together with Ravi Mattu from Financial Times and Berhnard Niesner from Busuu we tested the new updated Google Translate app in London. Here are our results! I got to record the video thanks to the Chartered Institute of Linguists. Here’s my full take on the issue. This app is helpful when comes to basic expressions [...]

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Polish Economic Forum at the LSE

On Saturday the 1st of March, the Polish Business Society at the LSE hosted the third Polish Economic Forum with an excellent line-up of speakers. Attracting over 500 delegates on this occasion, the Forum has became the largest conference about the Polish economy held outside Poland.

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Blogs and articles about Poland and Polish economy worth following

In the past couple of weeks I’ve been looking for English-language blogs about Poland, business and the Polish economy. I was hoping to find a decent number of resources and the good news is that in fact there is a handsome collection of reputable sources out there. The biggest slice of English-language blogs that have [...]

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Is there a direct impact between the quality of translation and your sales?

In 2013, I decided to measure how effective translation can be and what the direct impacts are of the quality of translation on sales and profit. I took two short samples of existing texts translated into Polish. Take a look at the results! Have you ever experienced any situations in which you felt bad translation [...]

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Thinking about doing business in Poland? These organisations will help

Doing business in Poland or any other foreign country, especially if you don’t live there and you’ll be managing the relationship from abroad, may seem like a big challenge. I remember that when I first moved to the United Kingdom, I felt clueless about setting up a company, taxes, or the market in general. However, [...]

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10 English language reports on doing business in Poland you have to know

While browsing resources for businesses and investors thinking about expanding to Poland, I came across a range of useful publications and reports on doing business in Poland. In this post I provide an overview of the most recent publications, with particular attention to what is being said about language and proficiency in English. Click on [...]

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