The impact of the Internet on the Polish economy has, without a doubt, been one of the major forces shaping the current trends including what the Polish buy online.
In the recent years, the Polish have been spending more and more time online, and have grown increasingly interested in online shopping. I’ve had a look at an interesting infographic and prepared a short summary of online shopping trends in Poland for you.
In 2012, 72% of respondents said the Polish buy online. 24.5% of Polish buy online at least once a month. Only 16% of Poles don’t want to buy online. Only in 2012, the Poles spent 24 billion zlotys online, that’s almost 5 billion pounds. Moreover, 85% of Polish online shoppers think that buying things online is safe.
Clothes, shoes and accessories constitute almost 65% of all products the Polish buy online. Mobiles and accessories follow with 52.5%, and books are next with 51.5%. Almost half of all Polish shoppers buy home and garden decorations online, too.
The main reason why the Polish buy online is to save money. Snatching a good deal on an online auction or in an online shop is a priority for 38.5% of online shoppers. 19.5% choose to buy online in Poland to save time, and 16.5% want to buy the highest quality products available.
Currently, online shops in Poland offer a wide range of products, and 61% of shoppers believe that they can buy products cheaper than in brick-and-mortar shops.
Top priorities when comes to choosing where the Polish buy online are: good product descriptions and photos, secure transactions, quick delivery, positive reviews and detailed information about the store’s physical location.
As of this year, Poland is in the pole position when comes to growth in e-commerce in Europe. In the past few years, the market has been growing at a staggering rate of 30% a year. Online shopping now amounts to 3.8% of all retail transactions in Poland.
Just in 2012, the e-commerce scene in Poland has seen over 3,000 new online shops popping up. Are you next?