Just this Wednesday the 13th of May I had the opportunity to give a short, exploratory talk to the attendees of a yet another Polish Business Mixer organised in London by PBLink.
The whole event, themed around using online tools to promote your business, featured a range of speakers with backgrounds in marketing, social media and the law. The attendees, mostly Polish businesses and British businesses interested in the Polish market, could learn more about creating a social media strategy for SMEs, Facebook ads and social media and the law.
My talk offered an introduction to content marketing by way of defining the term as well as presenting the tools on offer. We then looked at a case study where I used content marketing for one of my clients. This helped me to exemplify creating a good and effective content marketing strategy.
Although briefly, I also had a chance to talk to Natalia from Translate Your Business and I’m telling you – watch this space! TYB is coming up with a great offering for Polish and British businesses.
PBLink has just launched a dedicated website about the 2015 Congress of Polish Entrepreneurs. Have a look at the agenda and book your early bird ticket: www.congress.pblink.co.uk.