I love words, same as you. I was never particularly gifted when comes to drawing or painting, or designing. I’d rather write a short novel than express the same concept visually! I think we all have that in common. However, we just can’t do without logos anymore. It’s business time, even for translators. And logos make us be recognised, remembered, and hired.
There are some logos out there which I think are particularly great (among others!). Here are some examples for inspiration:
1) Rainy London Translations: It’s very modern, and I love this subtle reference to one of the most iconic tourist attractions in London. The name and graphics go together great.
2) Lingua Greca: Fresh, light, and modern. Suggests that people behind it are professional and creative.
3) Franco American Quill: I like the classy simplicity of this logo: very little colour, but tells you so much about the business!
4) Ignacio Hermo: Simple and clean typography, intense and energetic colour. This logo is a great example of minimalism in action!
5) SFM Traduction: a word tree? Genius! Clever and subtle logo with a great colour scheme.
6) Babeliane Traductions: Subtle, compelling, and wonderfully simple. I also like its delicate and feminine character, goes great with the way “Babeliane” sounds!
Why should you get a logo when you start a translation business?
– To be recognised: it’s much easier for a human brain to digest and store images, as opposed to text. Potential clients will be more likely to associate your services with a graphic element, rather than your name.
– To be more professional: with all this competition around, being more professional than others may win you a number of clients. Consistent branding is a must.
– To be more motivated: when you get a logo, there’s no turning back. You have to act like a full-time business person!
– To stand out: any logo is a plus, but a creative and catchy one will definitely make the difference.
Where to put your logo?
– Business cards
– Gadgets (cups, mugs, Oyster card holders, pens, mouse pads…)
– Invoices and quotes
– Social media
So now you’re wondering how to get a logo? If you’re happy with nice typography (as I am at the moment), you can design something all by yourself. I found mine here – you can pick and choose, and it’s all free! All you need to do is to download a font and install it on your computer. Then just open MS Publisher (or PowerPoint), type your business name, add colours, and hit “Save as picture”. You can also get one done professionally, but it’s not a definite must. The professional solution saves you time, and is great if you want something more visual and creative.
I’m still thinking of adding a strawberry to my official logo, but my minimalist soul still resists that idea. What do you think? Should WantWords incorporate a vintage strawberry to its logo? What are your favourite logos used by freelance translators? Add links in comments!