Lesson 63: Translation market research: what areas to include?

Last week I tried to convince you why doing a proper translation market research is an important step for your business. This week, we’re digging deeper! I’d like to look at eight areas that I found necessary to research and talk about them a bit more in detail. And next week we’ll discuss where to find reliable information. (more…)

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Lesson 62: What is market research for translation business and why you should’ve done it when starting out?

When I was doing a business course a while back, one of the first things the tutor asked was whether we’ve done some research about our intended markets. At that point, many of the start-up entrepreneurs who were participating in the course with me had a number of ideas, limitless passion and willingness to work hard to make it work.…

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Lesson 61: How to protect your translator CV from scammers?

In the past few months we’ve been witnessing an increasing activity of translator CV scammers and thieves. As a part of this scam, scammers may pretend they have a project for you or would like to include you in their database, while in fact they’re harvesting your CV, replacing your email address (and sometimes your name and surname) and impersonating…

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Lesson 60: When a CV doesn’t work for a translator and what to use instead?

I’ve been concentrating quite a lot on CV-writing recently, discussing whether to take a skill-based or chronological approach, and whether we need CVs at all. There’s a reason to that. I strongly believe that our CVs are the first marketing tools we use with a number of clients. I, for that matter, send my CV to translation agency clients, marketing…

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Lesson 59: Do translators need CVs?

When I published my new ebook on CVs in the translation industry, I also invited all readers to answer a few questions in an online survey. Apart from feedback from my publication, I also wanted to know your views on the importance of CVs in our profession - do translators need CVs? It seems to me that there are two…

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Lesson 56: Why do you translate?

I’m sure that by now you’ve learned I’m fascinated by grand ideas and big questions, also in business. And it turns out I’m not the only one. One of my long-standing fascinations is related to a concept of “The Golden Circle” by Simon Sinek. Before I go any further and try to apply it to the translation business, like I’ve…

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Lesson 55: How to use case studies to promote your translation business?

One of the tips I’m giving at the Business School for Translators course is to start using case studies to talk about the work we’re doing and promote your translation business. The whole idea of using case studies came to me when I realised that clients very often don’t see the real value of translation and that’s why they treat…

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