Lesson 79: Have you considered using leaflets or brochures to promote your translation business?

Now that we finished talking about blogging, I thought it was a good idea to discuss another means of promotion, both online and offline. I’ve been using leaflets and brochures for about two years now (mostly digital versions), and I found it a very good investment. There are some other colleagues out there who’ve been successfully marketing their translation businesses…

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Lesson 76: Do you have to blog to market your translation business successfully?

In the recent years, you might’ve noticed an explosion of blogs written by translators. It feels like there’s a new one launching almost every day. I write mine quite regularly as well. All this may lead to some confusion and perhaps even a feeling of being behind if you don’t write a blog, for a change. This is precisely the…

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Lesson 75: A translator’s business plan

This month we looked at how freelancers can make the most of business planning through SMART goals, writing everything down and carefully selecting how and when to write. In the last post under this topic, I’d like to discuss what sections you may want to include in your translator's business plan – of course if you decide you need one…

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Lesson 74: Do freelance translators need business plans?

The topic of business plans for freelancers has always been raising doubts and causing controversies. In the beginning, when I was learning about the principles of setting up a freelance business, I’ve always been confused by conflicting pieces of advice: yes, you absolutely need a business plan, or on the other hand no, business plans for freelancers are a waste…

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Lesson 73: When planning how to grow your translation business, plan smart

In December, we’re going to talk about business planning, in other words planning to develop or grow your translation business. You usually either consciously or subconsciously think about how your business is going to evolve in the next 12 months, and this inherent business planning takes place in January. It’s a good month to plan: a new year starts, we…

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Lesson 70: Translation is a very competitive profession, translation is not a very competitive profession.

As I’ve already mentioned to my subscribers earlier on this week, November is going to be all about competition and making competition irrelevant. Again, many thoughts and ideas I’m going to share have been inspired by the Blue Ocean Strategy, which is an amazingly powerful tool to transform your business (and I don’t have any vested interests here). I just…

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