Lesson 124: Where can a translator use a translation USP?

In the previous weeks, we talked about creating and crafting your translation USP and what to take into account. We’ve looked at several elements and aspects to consider, and now it’s time to think about where you can use your USP. I wouldn’t like you to think that USP is all about finding what makes you unique and stand out,…

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Lesson 123: Developing a translator’s USP – challenges and opportunities

Continuing this month’s thread, I wanted to look at the ways to develop your USP. I’ve read several articles on this topic, and while they’re obviously useful, they’re concentrating mostly on USP for companies. As much as I agree that a freelancer is a company in its full rights, I’m sure you’ll agree with me that a business hiring a…

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Lesson 122: What is a USP for translators?

The one piece of advice for freelancers you’ll find everywhere is as follows: you need to find your USP, something that makes you different from others. USP, Unique Selling Proposition, is your differentiator, the quality that makes your offering different from others. It doesn’t mean you’re trying to be better or get rid of competitors, but that you’re providing something…

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