Lesson 117: What is niche marketing and how can expert translators use it?

I can’t really talk about experts and specialists without mentioning niche marketing. This concept has been gaining popularity over the past few years, with marketers trying to find the right term to cover marketing to narrow, specific segments of clients. This is what niche marketing really is, and by large it uses the same strategies and tools as “normal” marketing,…

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Lesson 116: How to find your translation niche?

The more I look into the topic of experts, the more fascinated I become. Today, when preparing to write this article on translation niches, I came across the following explanation: “The power of the niche is the old “big fish in a little pond” theory. It’s more likely that you’ll become well known for something when you focus in one…

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