When I first decided I was going to write a book (as a result of encouragement from quite a few colleagues – you know who you are!), I haven’t expected such great, warm and supportive feedback from you. Releasing it for pre-order and receiving all your comments has been such a huge motivator to work even harder. You can learn…
Read MoreAfter talking to a few colleagues on Facebook and Twitter about potential uses of direct mail, I know that some of you are considering implementing it in your marketing efforts. But the ever recurrent question is as follows: where should we take good leads from? And by good leads I mean prospects, potential customers, who are interested in what you’re…
Read MoreLast time we talked about email marketing for translation business and discussed what it is and whether it can be useful in promoting translation or interpreting services. In this article, I wanted to bring you a bit closer to this whole newsletter, subscription and mailing lists story. Apart from perhaps encouraging you to use one for yourself, you’ll probably understand…
Read MoreAs a marketing strategy that’s talked about quite extensively, email marketing has been brought up by one of my students in the previous edition of the Business School. I think it’s time to look at it in detail and discuss whether freelance translators and interpreters can actually use it to promote their services. (more…)
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