Lesson 82: How to write effective translator’s brochures and leaflets?

Now that we’ve covered how to structure a leaflet and brochure and what to include in them, I wanted to share some brochure copywriting tips to wrap up the topic for this month. A few years back I completed a training course on copywriting and writing effective translator’s brochures and leaflets. I must say that I benefitted from it immensely,…

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Lesson 80: What to include in a brochure promoting your translation services?

After the first introductory article on using brochures and leaflets to promote a translation business, this week I’d like to concentrate on discussing what should be included in a leaf;et or brochure promoting your translation services. While there are no set rules and often breaking the usual pattern will grab the reader’s attention, we still should include some basic elements.…

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Lesson 79: Have you considered using leaflets or brochures to promote your translation business?

Now that we finished talking about blogging, I thought it was a good idea to discuss another means of promotion, both online and offline. I’ve been using leaflets and brochures for about two years now (mostly digital versions), and I found it a very good investment. There are some other colleagues out there who’ve been successfully marketing their translation businesses…

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