Lesson 2: Do you know your translation clients?

You know what marketing is, don't you? Almost everyone linked to doing business knows some basic details or blurry definitions. Let's assume all marketing activities have one common goal: to attract potential clients. Freelance translators and translation agencies spend quite a chunk of time on devising marketing strategies and tactics, establishing their position and creating a huge WOW around their…

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Lesson 1: Introducing business skills for translators

Hello everyone. I would like to start today with introducing two interesting translators: Marta and Magda. They’ve been friends for years, share the same interests and went to the same school. Now they both live together and they are both decided to do their own businesses in translation. Everyone say hi to Marta and Magda! (just to make sure: these…

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Why being on social media is not bringing any #xl8 clients?

Ok, so you are on Twitter, you have your Facebook fan page, your LinkedIn profile is shiny and polished. You are more than ready to accept all these new clients streamlined to your contact page. Whops, nothing like that happens. Ever wondered why? Well, would you expect that buying a new mobile phone will bring you more #xl8 clients? Would…

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So you think theory for freelance translators doesn’t matter?

Although I've spent my holidays in Norway, some parts of this country (deprived of adjectives on purpose) made me think of the Netherlands. It was all about houses. In Norway, you see, houses are tall and very often stand on concrete pillars, just to keep them safe in case of heavy rain or muddy floods. That's the way the Norwegians…

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